Stop. OK, keep going. Wait, stop. This is what you want to do when you’re watching Pete Moore’s work. Because you can’t believe how beautiful every frame is. He’s a visual master who tells his stories through stylized cinematography. But there’s natural beauty involved as well. This is what’s known as possessing effortless cool. The sort of instinct for hipness that isn’t over-worked, it’s just inherent, good, contemporary taste. Yet why is it so hard to find? Major fashion brands and youth brands are drawn to Pete’s work. Cate Blanchett and Tame Impala have been given his touch. Major global ad festivals have voted for his work too. And yet, Pete is no diva. He’s the collaborating type. Bring him your script and he’ll lend you his flair.

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