About
What does comedy need more than anything else timing? See, that previous sentence is a prime example. Get it wrong and the comedy is broken. Matt Kamen always gets the timing right. That’s why in 2018, Source Creative named him one of the world’s best comedy directors. And you only just found out? Once again…timing. A television commercial is a dance where the script and the production are in rhythm. And the outcome must be surprising. Nobody likes to see a joke coming. From treatment, through casting, to shoot day and edit, Matt creates comedy with the surprising talent choices he makes, he draws you in through crafted art direction and he tells the story the way a great film maker can. But funny isn’t easy. Funny is hard work. It’s hilarious how Matt makes it look so easy.