Injury law firm Arnold Thomas & Becker is driving awareness in a campaign by newly created creative business by Kenny Hill, Kopilot Consulting.  

Hill brought in writer and former M&C Saatchi colleague Andy Flemming. 

“With an ambitious client willing to back brave work, we were able to take a creative leap and show Arnold Thomas & Becker as the fearless champions of everyday Aussies, with the expertise required to take on the system - and win," said Kopilot founder Kenny Hill. 

“Arnold Thomas & Becker didn’t just ask for brave ideas — they trusted us to deliver them. With a small, agile team and the outstanding craft of our collaborators, this work proves what can be achieved when an ambitious client inspires and empowers its partners to do their best work.” 

Mitch Kennedy came aboard to direct the work via The Producers, with Atmos Studios collaborating on visual effects from an expanded team of CG artists and technicians.  

“We were hugely impressed with the team Kenny put together to create this outstanding, cinematic campaign," said Arnold Thomas & Becker chief commercial officer, Kalle Amanatides.

"From the first meeting to the final approvals, we knew we were in the hands of passionate, talented people who understood our brand and rose to our challenge to deliver brave, exciting work."

With media planning and buying from T&TMedia, the campaign kicks off with 60sec TV and cinema, backed across multiple channels, radio, large format outdoor, digital and social. 

“Working closely with the clients and the team at Kopilot, our focus was on how we could use both nuanced film craft and big, bold visuals to create the epic symbolism of The System,” said director Mitch Kennedy. 

“With so much riding on visual effects, we partnered with the talented humans at Atmos Studios who pushed the boundaries of technology to bring this ominous entity to the screen with enormous passion and skill.” 

Via ADNEWS

Executive Creative Director: Kenny Hill          

Director:  Mitch Kennedy 

Executive Producer: Noelle Jones 

Producer: Krystal Bastin 

DOP: James L Brown AC 

VFX and Postproduction: ATMOS Studios

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