About
There is always time. In 60 seconds, in 30 seconds, hell, even in a 15 second window, you have time to tell your story, but your director has to be able to read it first, between the lines, behind the scenes of your script. That’s what Cameron March does. He sees the story in your vignette, in your situation, in your location, even in your product shot. He sees it and then he goes to work, making sure it’s not lost to the process. He can do wonders with a big film set up from his time working on American TV. He can also make pretty light reflect a gorgeous aura on whatever it is you’re selling. But he never leaves the narrative behind in the shadows. He always finds a way to take the audience on a journey. This is why you need a director in the first place, to make your paperwork feel human, to bring out the love, the anxiety, the hope in your script. Otherwise, you’d hire a robot. That’s not Cameron March. He lives and breathes your scripts.
